Service · Google Business Profile

Google Business Profile optimisation that gets the phone ringing

Your Google Business Profile is often the first thing a customer sees, before your website. I set it up so Google can match you to every job you do, in every area you cover, and so people choose you once they find you.

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Talha Afzal · Local SEO specialist · Google Maps & AI search

Profile check

Most profiles are only half finished

In almost every audit I run, the profile is missing services, uses a broad category or has not been touched in months. Each gap is a search you are not showing up for.

Profile check · example

Smith Plumbing

62% complete

Primary category matches main serviceFix

Every service listedFix

Service areas setDone

Real job photos (last 30 days)3 only

Review repliesNone

Website link to matching pageDone

The problem

Why your profile isn't bringing calls

Google can only show you for what it understands. A thin profile hands those searches to competitors.

01The wrong primary categoryThe primary category carries the most weight. A broad one hides you from specific searches.

02Services missing or vagueIf a job isn't listed, Google has less reason to show you for it.

03No recent photos or postsA profile that looks inactive makes customers wonder if you are still trading.

04Reviews with no repliesUnanswered reviews, good or bad, look like nobody is home.

05Details that don't match your websiteA different phone number or name on your site weakens trust in both.

What's included

What Google Business Profile optimisation includes

Every section of your profile, worked through against the businesses that rank above you.

Primary and secondary categories

Chosen by checking what the top three businesses in your area use and what matches your main work.

Services

Every service listed and described

Each job you do added as its own service with a short, clear description.

Areas

Correct service areas

The suburbs and towns you actually cover, so Google knows where to show you.

Photos

A real photo plan

Job photos, team, vehicles and before-and-after shots, added regularly.

Reviews

A simple review flow

A request message to send after each job, plus reply templates for good and bad reviews.

Posts & Q&A

An active profile

Regular posts about recent work, and answers to the questions customers ask most.

Google's rules matter

I never add keywords to your business name, create fake listings or use virtual addresses. These break Google's guidelines and can get a profile suspended.

Process

How it works

You see every change before and after it is made.

Free audit

I check your profile, website, listings and top three local competitors.

Plan

A short, prioritised list, with the fixes most likely to bring calls first.

Do the work

Changes made step by step, each one logged so you can see it.

Report

Rankings, calls and profile actions each month, in plain English.

FAQ

Common questions

Something else on your mind? Send me a message on WhatsApp.

How long does Google Business Profile optimisation take?

The setup itself usually takes a few days once I have manager access. Ranking changes follow over the next few weeks as Google picks up the updates.

Do I need to give you my Google password?

No. You add me as a manager on the profile, which you can remove at any time. Never share your Google account password with anyone.

Can you fix a suspended profile?

I can review why it was suspended and help you prepare a reinstatement request with the right evidence. Google makes the final decision.

Do you write fake reviews?

No. Fake reviews break Google's rules and can get your profile penalised. I help you get more real reviews from real customers.

Free audit · reply within 24h

Get a free audit.

Send your business name and suburb. I'll check your Google profile, website and top three local competitors, then send you the top fixes within 24 hours.

Message me on WhatsApp Use the contact formWhatsApp: +92 319 0724575 · talhaafzal0348@gmail.com

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