Find every listing
A search for existing listings of your business, including old and duplicate ones.
Service · Citations
Talha Afzal · Local SEO specialist · Google Maps & AI search
Citation building that makes your business details match everywhere
Citations are mentions of your business name, address and phone number on other websites. When they match, Google trusts your details. When they don't, it gets less sure about you. I build the right listings and clean up the wrong ones.
Talha Afzal · Local SEO specialist · Google Maps & AI searchConsistency check
Small differences add up
An old phone number here, a different business name there. Each mismatch makes Google a little less certain your business is who and where it says.
Citation check · example
4 issuesName · Address · Phone
Google Business ProfileMatch
Main directory listingOld phone
Bing PlacesMatch
Apple Business ConnectMissing
Industry directoryOld address
Facebook pageDifferent name
The problem
Why messy listings hold you back
Most businesses have listings they forgot about, created by old staff, old agencies or data sites.
01Old phone numbers and addressesListings from before a move or a number change still sit online.
02Different versions of your name"Smith Plumbing", "Smith Plumbing Pty Ltd" and "Smith's Plumbing" look like three businesses.
03Missing from key directoriesNo listing on the main directories in your country, or in your industry.
04Duplicate listingsTwo listings for one business split your reviews and confuse search engines.
What's included
What citation building includes
Quality over quantity. A few accurate listings on trusted sites beat hundreds of junk ones.
Fix what's wrong
Old details corrected and duplicates removed or merged where the site allows it.
The main directories
Listings on the main search and map platforms and the biggest directories in your country.
Local to your market
For example, Yellow Pages, Localsearch and True Local in Australia, or Yellow NZ and Finda in New Zealand.
Trade-specific listings
Directories and associations that relate to your trade, where you qualify.
A full list for you
Every listing with its link and login notes, so you own your details.
Process
How it works
You see every change before and after it is made.
01
Free audit
I check your profile, website, listings and top three local competitors.
02
Plan
A short, prioritised list, with the fixes most likely to bring calls first.
03
Do the work
Changes made step by step, each one logged so you can see it.
04
Report
Rankings, calls and profile actions each month, in plain English.
FAQ
Common questions
Something else on your mind? Send me a message on WhatsApp.
How many citations do I need?
There is no magic number. Accurate listings on the main platforms and the trusted directories in your country matter far more than a big count.
How long do citations take to show an effect?
Directories update at different speeds. Expect a few weeks to a couple of months for changes to be picked up.
Can you remove duplicate listings?
Where the site allows it, yes. Some directories need you to confirm ownership, and I will guide you through those.
Do citations still matter in 2026?
Yes. They help confirm your business details for search engines, and AI tools also read these listings when deciding which businesses to mention.
Free audit · reply within 24h
Get a free audit.
Send your business name and suburb. I'll check your Google profile, website and top three local competitors, then send you the top fixes within 24 hours.
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